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canada goose / global campaign

The luxurious Canada Goose went back to the great outdoors to launch their first line of footwear. Featuring three brand ambassadors who are forces of nature in their own right, I was given liberty to explore more interesting ways to tell their stories. A refreshing change of pace from my usual writing briefs, the end result was pure free writing — just me, my laptop, whiskey, and a delusional cosplay of Don Draper for a night. All feeling, no hard hitting claims, just vibes.

2021
Made at Virtue (The VICE agency) with Nari Kim and Frank Benavides
Directed by Alex Takács (Young Replicant)
Photography by Misha Taylor
3D Modeling by Cadux
Featured in Ad Age, Adweek, i-D, The Cut, Office Magazine
Awarded by Glossy Fashion Award | 2022 Best Product Launch Campaign for “Best Launch or Rebrand”