canada goose / global campaign

PRESS: Ad Age | Adweek | i-D | The Cut | Office Magazine
RECOGNITION: Glossy Fashion Award | 2022 Best Product Launch Campaign for Best Launch or Rebrand

The luxurious Canada Goose returned to the great outdoors to launch their first line of footwear. Featuring three ambassadors, i.e., “forces of nature,” I was given liberty to tell their stories in a more abstract way. It was a refreshing change of pace from my usual harder-hitting writing briefs, and the end result was pure free verse; about being a pro athlete turned mental health advocate, an activist/artist turned new mother, and uh, being David Beckham’s son starring in his first campaign (lol.)

Are these scripts sublime loose poetry or just nonsensical stream of consciousness? Who the hell knows, but I know I had a blast the night I wrote them. It was just me, my laptop, maybe one too many whiskeys, and vibesss.

FILM

Oh yeah, there’s photography too:

OUT OF HOME

PRE LAUNCH TEASERS

2021
Made at Virtue (The VICE agency) with Nari Kim and Frank Benavides
Directed by Alex Takács (Young Replicant)
Photography by Misha Taylor
3D Modeling by Cadux