don julio / new york fashion week campaign

PRESS: Rolling Stone | Paper

Tequila Don Julio teamed up with CDFA’s designer of the year Willy Chavarria to celebrate their Mexican roots on the runway. The partnership included a custom Don Julio 70 bottle designed by Willy himself, as well as a capsule collection of hand-emborided linens and accesories that walked the runway and sold out in one day. We also made hype films, OOH takeovers, a Remezcla interview, and even a fleet of custom low riders that escorted models from show to after party. Now, if you’ll excuse me, I have some thousand-dollar Willy Chavarria trousers to lust after online.

FILM

PHOTOGRAPHY

OUT OF HOME

REMEZLCA INTERVIEW:

DJ X WILLY COLLECTION

ON THE RUNWAY:

THE AFTER PARTY:

2024
Made at Anomaly with Leanne Amann, Miklas Manneke & Frank Benavides
Film directed by Leanne Amann
Remezcla film directed by German Torres
Photography by Diego Bendezu
PR by Hunter