target / back to school campaign

Back to school shopping is a parent’s ultimate test — one of organization, speed, budgeting, and style. But now you don’t have to choose between a) doing it all, b) doing it well, and c) doing it all under budget; at Target, the answer is always d) all of the above.

With this simple but effective notion, our tiny team aced the test and won this big new business, taking it straight from pitch to production to completion in about half the time it takes to grow a baby. I say this because this campaign was a real labor of love from start to finish. It was my baby. And sharing this campaign is my version of sharing pictures of little babies going back to school. Mommy’s so proud of you!

ANTHEM FILM

15s (AKA POP QUIZ TIME:)

6s

2025
Made at Anomaly with Melatan Riden, Frank Benavides, Victoria Garza, & Sasha Abadin
Directed by Scottie Cameron