target / back to school campaign

Back to school shopping is a parent’s ultimate test — one of organization, speed, budgeting, and style. But at Target, you don’t have to choose between a) doing it all, b) doing it well, and c) doing it all under budget. The answer is always d) all of the above.

A tiny team won this big new business and we took this campaign straight from pitch to production to completion in about half the time it takes to grow a baby. I say this because this campaign was a real labor of love. And it’s my baby. And sharing this campaign is my version of sharing pictures of human children going back to school. Mommy’s so proud of you!

ANTHEM FILMS

15s

6s

2025
Made at Anomaly with Melatan Riden, Victoria Trow, Frank Benavides, Victoria Garza, & Sasha Abadin
Directed by Scottie Cameron